#nataboutasustainablemarket

According to a survey done by Mckinsey, “younger generations increasingly state that they will pay more for products that have the least negative impact on the environment.” Consumers need to be aware of how poisonous our actions can be to our future and start taking responsibility. Yes, we want cheap clothing; but at what cost? As we learn more about the consequences of the fashion industry to the environment, younger consumers are becoming really alarmed about climate change, as they should be.

At the same time, companies need to begin to adapt their business models to a world where our environment and social equality is a priority, or there will be no world to adapt to in the future.