#nataboutwaste

A few years ago, people looked at clothing differently. They would buy, make, exchange, reuse, and revamp their clothing. Because nowadays it is so cheap, people no longer find the same value in clothing, creating an unhealthy disuse culture that is directly connected to poverty and pollution. As consumers ask companies to function towards an ethical and responsible business model, efforts from the consumers are as, or if not more important. “The juxtaposition between thinking sustainably and acting consciously is the big gap that needs to be filled”. Engagement and education in sustainability will continue to grow, but it means nothing if we fail to develop a new consumption routine. Time is of the essence, fashion has a higher chance of being sustainable if both consumers and companies take part in this collective happening. Guaranteeing a company’s sustainability to meet consumer demands is a necessary piece of how we can ensure and develop fashion’s sustainable future.

There is no space for waste, with our climate changing at a rapid pace, we need to begin to be more mindful about what we buy and in what quantity.