#nataboutalgorithims

From consumer behavior to predictive analytics, companies have established infinite strategies to know you better than you know yourself, to the extent that you begin believing they are recording you.

Using geolocation technology, your smartphone communicates using its GPS to a satellite, which establishes a seamless interaction funnel that gathers location data at different times. Companies utilize this feature to follow your every move: location based advertising uses an internet connected device's IP address, thus, every time you receive a traffic report or a restaurant recommendation you will see content relevant to you.

Heat-maps are another way that companies regularly capture and store information about their consumers. Heat-maps allow us to record and quantify what visitors find visually appealing through tracking. Tracking eye movement across different company platforms gives businesses accurate details on what your are attracted to.

Additionally, by using cookies, online social communities have become fragmented as we are only being offered personalized data through the creation of echo chambers.

Echo chambers are created through filter bubbles, which are a result of the online algorithms that choose the content we consume based on tracking of our previous behavior online.

Consumers are becoming the product: our location, activity patterns, preferences, demographics, social interactions, and history are all being collected on a daily basis. As a result, it is interpreted and translated by an algorithm to accurately predict what is on your mind in order to serve you hyper-personalized, relevant advertising.