#natabouttechnology

Even though technology has greatly advanced e-commerce in these recent years, traditional and in-person shopping’s future still looks very optimistic. Analysis has shown that shopping, is a high-involvement task; in order to evaluate if one is going to buy a product people need to see, feel, touch, and try it on. As for brick and mortar stores, companies should focus on the in-store experience for “atmospherics have a direct effect on the customer experience.” Many people think that technology and online shopping is slowing down in-person shopping; however, it is actually the other way around. With technology, companies can “create an attractive environment, making the shopping experience engaging and memorable.” Furthermore, the store experience should be reinvented, technology must not be an end, but a medium to enhance high-quality customer experience.